The first in our Plum Street Business Tools E-Book series! This is the BRANDING WITH PURPOSE E-BOOK – How to create a brand that connects, sells, and grows. If you have a business, online presence, or creative brand, OR are looking to start one, you need to go through this Branding Process. As a former Brand Planner for large companies I’ve helped many brands, including my own create a brand roadmap that goes beyon just a pretty logo. Your brand is an identity wrapped up into everything you’ve worked so hard to create. Don’t skip the step of creating a cohesive brand identity and voice to ensure your business can create real connection to your audience and earn staying power. This BRANDING WITH PURPOSE E-BOOK is over 40 pages of real direction, worksheets, examples from my projects working with Fortune 500 clients, specific help and examples, and tools to help you create not only a brand you love, but one that connects, sells, and grows.
Many people think branding is just your logo and your color scheme, but it is so much more than that. It’s the personality you use to communicate to your followers and customers. It’s the tone of voice you use when describing your products or your content. It’s the emotional connection your audience feels when you create something great. It’s the feeling your fonts convey about your messages and services. It’s the way your photos are used and the styling of them that creates a certain brand recognition. It’s colors that are part of a plan surrounding the emotional and visual appeal of your brand. It’s the types of emotions all of these things evoke in your audience. This BRANDING WITH PURPOSE E-BOOK will give you the direction and tools to create a cohesive, strong brand with a level of sophistication uncommon among most small businesses.
// Before running Plum Street Prints I was a Brand Planner for large companies. I helped them visually, emotionally, and strategically develop a brand that was successful and connected to their
audience. I want to help you do the same. When I was starting there were no places to turn for advice I could trust – from brands I loved and admired. I created this E-BOOK to help new business owners, bloggers, and creative entrepreneurs get started with building their brand. Because I have successfully created brand strategies with large companies and with my small business as well, I can help you too, no matter where your brand is! When done right, a brand can be the roadmap for all other elements in your business. It can help lay the framework for success in each area you pursue. \\
This BRANDING WITH PURPOSE E-BOOK is available as a DIGITAL PDF. This BRANDING WITH PURPOSE E-BOOK is over 40 pages of real direction, worksheets, examples from my projects working with Fortune 500 clients, specific help and examples, and tools to help you create not only a brand you love, but one that connects, sells, and grows!
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